The discourse around gender has become far more nuanced and mainstream over the past couple of decades. As more people recognize the constructed nature of gender and the cultural norms surrounding it, more questions and conversations emerge.
Just one of many cultural aspects receiving increased scrutiny is the gendered labeling of health and beauty treatments. How do we define a product as feminine or masculine? How can we apply one of those terms to a treatment if someone who does not identify with that term can use it anyway? Should we even use such terms, or do they only serve to exclude?